Most people have at least a little think about their outfit each day.
Whether things match. Or mismatch. It doesn't matter what they're thinking about.
But they're thinking.
Very few are thinking about their socks, though.
So we're changing that.
I asked a few people if they'd ever built an outfit around a pair of socks.
Only one person said yes. Hmm!
I built outfits around socks most days. CANDY Socks.
Or I'll clash them with whatever else I'm wearing.
It's all good.
We're Changing Socks.
(And so should you).