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Seen first - Remembered longest


Always Wear Red is brand for pionnering people. Without pionners people were would we be? We need people who do things for the first time. The purpose of Always Wear Red... is to create confidence.

Strawberry Silk

Our strawberry silk is woven from 100% pure silk in North London. A real labour of love has resulted in this truly unique silk.


Moments of lost self-control. We all have them. A funny little film with great little animations. Created by the Royal College of Art.

The Smiths - Live In England - 7 December 1983

AWR And Oscar Wilde

Noel Gallagher & Paul Weller - Talk Tonigh

Be A Child

Learn about AWR - When work becomes therapy and the pursuit of thinking like a child.

Space Hopper.

Great Video. Jolly. And it's got a Space Hopper in it. 'Babies', by Pulp.


We love PRIDE at AWR. We love what it stands for and we love the coming together of beautiful people in celebration of non-conformity. Do Your Thing and celebrate who you are


Here's a Behind the Scenes look at how Always Wear Red is wired. How we create what we create.

Made in britain