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Everyone is VIP, so expect great support.

Email anytime or call +44 (0)191 27 66 904 weekdays between 9am and 6pm (UK time). If you call outside of these times, leave a message (including your phone number) and we will call you back.


Everything is sent via insured delivery and requires a signature upon delivery.

Standard UK Delivery is FREE.  Your order is dispatched within 1 working day of your order and you will receive it within 3 to 5 working days.

Special UK Delivery costs £10. You can choose an exact delivery day/date, including next working day and Saturday delivery if you order by 1pm the previous day.

Problems with your Delivery? If your delivery is late, lost or incorrect - get in touch. Call +44 (0)191 27 66 904 weekdays, 9am-6pm (UK time) or email anytime.

International Delivery. Delivery organised via our online store is UK Mainland addresses only. However, please email if you are not in the UK and would like to buy from the Always Wear Red online store. Include what you'd like to buy, your full postal address, a telephone number and a good time to call you and we will do the rest.


Returns period. If you are not entirely happy with your purchase you can return it and request a full refund within 14 days of purchase (the item must be back with us within 14 days of it getting to you). To return an item please just post it back to us, at your expense, making sure that you have followed the returns and refund policies below. Our Postal Address is Always Wear Red HQ, Suite 50, 58 Low Friar Street, Newcastle. NE1 5UD.

Products that cannot be returned. Gift Cards are the only items that cannot be returned.

Returning an item outside of the returns period. If you return your purchase by post or courier after the period outlined above we reserve the right not to offer you a refund in full or at all. We may instead return your purchase to you. Prior to sending it back to you, you will be charged (and must pay before your goods are returned to you) the delivery fee applicable to the products and your location.


When will I be refunded? Once we have received the product(s) and all it's packaging, a refund will be credited to the payment card account within 2 to 3 weeks if all of the criteria outlined below is met. Please note that it may take up to 14 days for your bank to credit your account. We are not liable, and cannot take responsibility for, any bank charges that you may incur during the refund process.

Proof of purchase. Refunds or exchanges will be given with a completed returns form receipt, dispatch note or other proof of purchase.

Taking care of your purchase when you initially receive it. Take a good look at your purchase when you receive it. Please note that whilst you are deciding whether to keep your purchases, you do have a statutory duty to take reasonable care of the goods. Therefore, please ensure you do not damage the items or the packaging. If you wish to return anything it must come back to us in perfect condition for us to consider offering a refund. 

All our items have a returns swing ticket attached and it must still be attached in exactly the same place and undamaged upon return, please. As an additional guide (IMPORTANT):

  • Please make sure that anything you return to us is in a condition that, should you have received it, you would be happy to keep it. In short, it must be resalable as perfect.
  • Silk ties must not have been tied.
  • Please be very careful with deodorants, body sprays, perfumes and aftershaves leaving either a scent or stain on any items. Evidence of any of these things on the item will mean we can't refund.
  • All internal boxes packaging must please be included with any returns and in perfect condition.

Where you have failed to take reasonable care of the goods, whether whilst in your possession or when returning them, we reserve the right to refund you an amount of money less any amount due by way of compensation, to either repair the goods or to cover any loss, up to 100% of the total.

Refunds for items bought using PayPal. If you would like to return items that were bought via PayPal for a full refund, you will need to return them to our Online Returns Centre within 14 days of receiving your order.

Refunds for items bought using a Gift Card. If you wish to return goods that were purchased using a Gift Card, you can do so by completing the returns form enclosed with your order and return your item(s) via courier. You will have your items refunded back onto your original Gift Card (provided your return meets the terms of this policy).

Exchanging an item. You can exchange items (provided your return meets the terms of this policy). It may however be easier to cancel one transaction and trigger another.

Your statutory rights. Our refund policy does not affect your statutory rights in respect of faulty or damaged goods.

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