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Seen first - Remembered longest

WE CREATE CONFIDENCE

It comes from knowing - absolutely - you bought best. 

Classic design with edge. World-leading raw materials. Legendary British makers. 

WHO WE ARE FOR

The style-aware and the discerning. Those that dress for themselves – simply, boldly, beautifully and well.

THE CUSTOMER EXPERIENCE

Clothing that does not get talked about, or that does not compel the wearer to talk about it, is not worth wearing. And it is certainly not worth making.

WHY RED?

Everything is all red or part red. Red is the colour the human eye sees first and the most powerful perception-former. Attraction, sexuality, power, influence and confidence are all associated with the colour red. 

DESIGN & MAKE

We are driven by Design Storytelling. Themes will include firsts and onlys, extremes, icons and heroes, contradiction, personalisation, uncompromisingly supreme execution (globally), uncompromisingly best-in-class materials (globally)

THE COLLECTION

Scarves, beanies, scarf and beanie sets, wraps, ties, pocket squares, tie and square sets, BLOODLINE belts, socks and tees.

Made in britain