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Seen first - Remembered longest


For anything to do with delivery and returns, please visit our Delivery and Returns section. 


How do I order from Always Wear Red? Choose either AWR COLLECTION or RED COLLECTION and you are then taken, step-by-step through the secure online payment process. If you have problems, please call +44 (0)191 27 66 904 weekdays, 9am-6pm (UK time) or email anytime.

Is buying online from Always Wear Red secure? Yes; very. If you have any concerns or questions please call +44 (0)191 27 66 904 weekdays, 9am-6pm (UK time) or email anytime.

How can I pay? Always Wear Red currently accept 6 different payment options in our online store: Visa, Visa Debit, MasterCard, Maestro, American Express and PayPal.

Can I pay you over the telephone, talking to a real person if that makes me feel more secure? Yes of course, please call +44 (0)191 27 66 904 weekdays, 9am-6pm (UK time) and we will look after you.


Can I get Always Wear Red products from anywhere other than this website? Not at the moment. Everything is available exclusively at

Will products be available from retailers in the future? Yes this is likely to happen, though only from a select few.


Are your raw materials really as good as you say they are? Yes. For example, our woven 100% silk is '350-end' which means that there are 350 silk threads woven for every inch of fabric. We know of no denser silk anywhere in the world. What this means to you is clearer definition of design, richer colours and more stability. And our cashmere is woven from individual fibres in excess of 34mm each meaning minimal 'pilling' and greater product stability/minimised shape-shifting.

Why do you hand-finish in-house? We inspect all our products inch-by-inch anyway so we decided that hand-sewing labels, leather patches and our signature golden ingots (AWR COLLECTION) was something we could do at the same time. We inspect every single product very closely.

Are you committed to buying British? Yes. We buy British whenever we can so that we can build close relationships with key suppliers. This gives us maximum control of quality and turnaround times.


We want you to feel secure receiving communications and contacting us online through email and social media. So we have compiled an easy safety checklist to give you peace of mind:

  • Never reply to suspicious emails, tweets or posts that ask for your personal or financial information. If you are worried, call us. Any legitimate emails from Always Wear Red will always come from (something) and links in emails from us will always take you to a part of
  • Never enter your password after following a link in an email or chat that you are not familiar with.
  • Keep your online security software up to date. This will help to flag any risks, protecting you and your computer.
  • If you receive an email about an offer or prize that sounds both generic and too good to be true, it probably is! If in doubt, play it safe and resist clicking. Always Wear Red will email you if you win our competitions but it will be with a very personal tone and won't ask you for any financial or payment information.


Once you place an order with us, we will to keep you updated. We will send you a series of emails and/or text updates to let you know what stage your order is at, or we may contact you by phone to arrange delivery.

Below you will find a breakdown of the ways we’ll get in touch. You will either be contacted directly by us or by the courier company who will be delivering your goods.

Updates from Always Wear Red

With every order you place with Always Wear Red you will receive the following two email updates.

  • Order Confirmation Email. This email is to confirm that we have your order and will begin careful product preparation.
  • Order Despatch Email. This email confirms that your purchase has been carefully hand packed and has left our studio.

Updates from our Courier

You may be contacted by our courier. If you are, then you can expect one or more of the following updates.

  • Despatch Email. This email confirms that your parcel has been collected by our courier. This email is likely to closely follow the Always Wear Red 'Order Despatch Email'.
  • Time Slot Email & Text. You will be texted and emailed with an estimated one-hour time slot when you can expect your parcel to arrive.
  • 'On our way' Delivery Email & Text. Finally, you will be informed on the day that your parcel is on its way with the courier, to your door.
  • Phone Call. Where necessary, you may receive a phone call from the courier to arrange delivery of the product(s) ordered.

Cancelling your order

Since orders are despatched promptly, we are unable to cancel orders after you have received your Order Confirmation Email.

If your order has already been sent out, you may still cancel your order under the Consumer Contract Regulations 2013 and to do so simply return your order in perfect condition to Always Wear Red within 14 calendar (please see Delivery and Returns).


Always Wear Red is a friendly, hard-working British Fashion Brand with head offices in Newcastle upon Tyne and a presence in London, too. We have an unwavering appetite for excellence in every single thing that we do.

With global ambition and reach, high profile ownership and an extensive network we are building a team of bright, likeable, upbeat, articulate, enthusiastic, committed, incredibly hard-working and talented individuals. Everyone in our team has a genuine passion for fashion and style and buys into our genuine belief that wearing Always Wear Red increases confidence in the wearer.

Our leadership team of Michael Owen, Zoë Rocha and Ralf Little is supported by office management, brand-partner management, supply-chain management, in-house digital marketers, a wonderfully attentive fulfilment team plus our talented designers. As we grow we will be looking for more exceptional people to join our team.

If you are interested in joining us please send, to

  • An irresistible covering email letting us know why you’d like to join us and what you would bring to our brand. If specific roles are being advertised when you approach us, please let us know which role is of most interest to you. And if no specific role is being advertised when you approach us, please let us know what kind of role you think you’d excel at in our world should one become available.
  • A bang up-to-date, really stand-out cv in PDF format, attached to the email.
  • Any links to blog stories that you have written or any other wonderful things of which you are super-proud. Explain why each is relevant please.

Superstars only. Thank you.

Made in britain