Item Added
0 items (£0.00) | Checkout
Seen first - Remembered longest


Expect great support. Email anytime or call +44 (0)191 27 66 904 weekdays between 9am and 6pm (UK time). If you call outside of these times, leave a message (including your phone number) and we will call you back.


Everything is sent via insured delivery and requires a signature upon delivery.

Standard UK Delivery is FREE.  Your order is dispatched within 1 working day of your order and you will receive it within 3 to 5 working days.

Special UK Delivery costs £20. At checkout you can choose an exact delivery day/date, including next working day and Saturday delivery if you order by 1pm the previous day. £20 is added to your total.

Problems with your Delivery? If your delivery is late, lost or incorrect - get in touch. Call +44 (0)191 27 66 904 weekdays, 9am-6pm (UK time) or email anytime.


Delivery organised using our online store is UK Mainland addresses only. However we can process any order manually very quickly, and deliver to almost anywhere in the world.

Please email if you would like your purchase to be delivered to somewhere other than the United Kingdom. In the email, please include what you'd like to buy, your full postal address, the recipient's full postal address (if different), a telephone number and a good time to call you (UK time). 

We will let you know the cost of International delivery and, once approved by you we will look after the entire delivery process for you. At time of writing (late 2017) we have customers in Australia, China, the United States, India, Singapore plus numerous European countries.


Returns period. If you are not entirely happy with your purchase and you are in the UK you can return it free of charge and request a full refund within 14 days of purchase (the item must be back with us within 14 days of it getting to you). Simply use the paperwork in your parcel making sure that you have followed these RETURNS and REFUND policies on this page. Our Postal Address is Always Wear Red HQ, Suite 50, 58 Low Friar Street, Newcastle. NE1 5UD.

If you would like to return an item at any time and you are outside of the UK, this is something you need tp say for. The rules relating to rounds apply to you too so please read the RETURNS and REFUNDS policies in this page carefully.

Returning an item outside of the returns period. If you return your purchase by post or courier after the period outlined above, whether in the UK or anywhere else in the world this is at your expense. We reserve the right not to offer you a refund in full or at all outside of the returns period. We may instead return your purchase to you. Prior to sending it back to you, you will be charged (and must pay before your goods are returned to you) the return delivery fee applicable to the products and your location.


When will I be refunded? Once we have received the product(s) and all it's packaging, a refund will be credited to the payment card account within 2 to 3 weeks if all of the criteria outlined below is met. Please note that it may take up to 14 days for your bank to credit your account. We are not liable, and cannot take responsibility for, any bank charges that you may incur during the refund process.

Proof of purchase. Refunds or exchanges will be given with a completed returns form receipt, dispatch note or other proof of purchase.

Taking care of your purchase when you initially receive it. Take a good look at your purchase when you receive it. Please note that whilst you are deciding whether to keep your purchases, you do have a statutory duty to take reasonable care of the goods. Therefore, please ensure you do not damage the items or the packaging. If you wish to return anything it must come back to us in perfect condition for us to consider offering a refund. 

All our items have a returns swing ticket attached and it must still be attached in exactly the same place and undamaged upon return, please. As an additional guide (IMPORTANT):

  • Please make sure that anything you return to us is in a condition that, should you have received it, you would be happy to keep it. In short, it must be resalable as perfect.
  • Silk ties must not have been tied.
  • Please be very careful with deodorants, body sprays, perfumes and aftershaves leaving either a scent or stain on any items. Evidence of any of these things on the item will mean we can't refund.
  • All internal boxes packaging must please be included with any returns and in perfect condition.

Where you have failed to take reasonable care of the goods, whether whilst in your possession or when returning them, we reserve the right to refund you an amount of money less any amount due by way of compensation, to either repair the goods or to cover any loss, up to 100% of the total.

Refunds for items bought using PayPal. If you would like to return items that were bought via PayPal for a full refund, you will need to return them to Always Wear Red HQ, Suite 50, 58 Low Friar Street, Newcastle. NE1 5UD within 14 days of receiving your order.

Exchanging an item. You can exchange items (provided your return meets the terms of this policy). It may however be easier to cancel one transaction and trigger another.

Your statutory rights. Our refund policy does not affect your statutory rights in respect of faulty or damaged goods.


When you purchase from any Always Wear Red collection you can be confident that you are buying-best.

Please use our bespoke packaging to protect your purchase and, with the right care, your item can last lifetimes.

The following information should be useful for you, even though the behaviour of natural materials is inexact.

Caring for 100% Cashmere, Merino Wool and Lambswool

Please don’t worry if your cashmere, Merino wool or lambswool ‘pills’ a little when first worn. This is a few loose fibres that can be easily removed by hand. In time, careful removal in this way will soften the garment to the touch, improving it with age.

You can press cashmere, Merino wool and lambswool, protected by a clean white tea towel, with a cool iron.

Whenever possible, please dry clean your cashmere, Merino wool and lambswool pieces from our collection. You can carefully cool wash our unembroidered cashmere, merino wool and lambswool pieces. Dry them flat, naturally - never on hot surfaces.

The best materials get better with age. Always Wear Red cashmere, Merino wool and lambswool knitted or woven are very stable so holds their original shape excellently. With the right care they can become your go-to item for many years.

Caring for 100% Silk

Always completely un-knot a 100% silk tie after wearing and place it back into its box or hang it up neatly.

Fold your 100% silk pocket square too, again preferably back into its original Always Wear Red box. 

Cleaning silk is really hard. So the first principle is simply to take care when wearing. Please be careful when eating and drinking.

If accidents do happen, for 100% silk, dry cleaning is not your friend. And neither is blotting with water. If there’s a spillage, take your tie off quickly, dab with a paper towel and (if you have some) - stain remover. But as some stain remover discolours silk, that is risky too. Please be careful as we can't be held responsible for anything that might happen to your Always Wear Red Silks as a result of spillages or any attempt to clean them.

Caring for Merino Wool mix

Our Merino wool mix socks are just the right mix of Merino wool and a tiny bit of acrylic and lycra to balance comfort and luxury with longevity and elasticity.

A cool wash is best for these socks but up to 20 degrees should be OK.

BLOODLINE. Caring for our Bridle Leather products

Our leather products are made in London by genuine experts from ethically sourced, superb quality, genuine Bridle leather and solid pewter or brass fittings.

Please note that BLOODLINE products may have a wax coating that should be polished away with a soft cloth before wearing. BLOODLINE products may also change colour over time as they are made from a natural material. 


All ties, hanks, scarves, beanies and wraps are one size.

BLOODLINE Belts are available in 4 sizes:

S. 5 holes, centre hole creates a 31 inch belt. Holes are 1 inch apart.
M. 5 holes, centre hole creates a 34 inch belt. Holes are 1 inch apart.
L. 5 holes, centre hole creates a 37 inch belt. Holes are 1 inch apart.
X. 5 holes, centre hole creates a 40 inch belt. Holes are 1 inch apart.

CANDY Socks are available in 4 sizes:

S.  Small (women's shoes size 3 1/2 to 5 1/2).
M.  Medium (women's shoe sizes 6 to 8).
L.  Large (men's shoe size 8 to 10). 
X.  Extra Large (men's shoe sizes 10 1/2 to 12 1/2).


How do I order from Always Wear Red?

This should be pretty straight forward. Visit COLLECTION, choose a Product Range then a Product and ADD TO BAG. You are then taken, step-by-step through the payment process. If at any point you have a problem, please call Customer Care on +44 (0)191 27 66 904 weekdays, 9am-6pm (UK time) or email anytime.

Is buying online from Always Wear Red secure?

Yes, very. If you have any concerns or questions please call Customer Care on +44 (0)191 27 66 904 weekdays, 9am-6pm (UK time) or email anytime.

How can I pay?

Always Wear Red currently accept 6 different payment options in our online store: Visa, Visa Debit, MasterCard, Maestro, American Express and PayPal.

Can I pay you over the telephone, talking to a real person if that makes me feel more secure?

Yes of course, please call Customer Care on +44 (0)191 27 66 904 weekdays, 9am-6pm (UK time) and we will look after you.


Can I get Always Wear Red products from anywhere other than this website?

No. Everything is available exclusively at only (for now).

Will products be available from retailers in the future?

Yes this is likely to happen, though only from a select few premium brand retailers.


Are your raw materials really as good as you say they are?

Yes, they really are. And we like to quantify to help our customers to understand why we take the time to source so discerningly. 

For example, our woven silk is '350-end' which means that there are 350 silk threads woven for every inch of fabric. We know of no denser silk anywhere in the world. What this means to you is clearer definition of design, richer colours and more stability. And our cashmere is woven from individual fibres in excess of 34mm each meaning minimal 'pilling' and greater product stability/minimised shape-shifting. Most significantly, 91% of the world's cashmere is removed from our supply chain before we make from the remaining 9%. We have also met and continue to meet all our makers regularly.

Why do you hand-finish in-house?

We inspect all our products inch-by-inch anyway so we decided that hand-sewing labels was something we could do at the same time. We inspect every single product very closely.

Are you committed to buying British?

Yes. We buy British whenever we can so that we can build close relationships with key suppliers. This gives us maximum control of quality and turnaround times.


We want you to feel secure receiving communications and contacting us online through email and social media. So we have compiled an easy safety checklist to give you peace of mind:

  • Never reply to suspicious emails, tweets or posts that ask for your personal or financial information. If you are worried, call us. Any legitimate emails from Always Wear Red will always come from (something) and links in emails from us will always take you to a part of
  • Never enter your password after following a link in an email or chat that you are not familiar with.
  • Keep your online security software up to date. This will help to flag any risks, protecting you and your computer.
  • If you receive an email about an offer or prize that sounds both generic and too good to be true, it probably is! If in doubt, play it safe and resist clicking. Always Wear Red will email you if you win our competitions but it will be with a very personal tone and won't ask you for any financial or payment information.


Once you place an order with us, we like to keep you updated. We will send you a series of emails and/or text updates to let you know what stage your order is at, or we may contact you by phone to arrange delivery.

Below you will find a breakdown of the ways we’ll get in touch. You will either be contacted directly by us or by the courier company who will be delivering your goods.

Updates from Always Wear Red

With every order you place with Always Wear Red you will receive the following two email updates.

  • Order Confirmation Email. This email is to confirm that we have your order and will begin careful product preparation.
  • Order Despatch Email. This email confirms that your purchase has been carefully hand packed and has left our studio.

Updates from our Courier

You may be contacted by our courier. If you are, then you can expect one or more of the following updates.

  • Despatch Email. This email confirms that your parcel has been collected by our courier. This email is likely to closely follow the Always Wear Red 'Order Despatch Email'.
  • Time Slot Email & Text. You will be texted and emailed with an estimated one-hour time slot when you can expect your parcel to arrive.
  • 'On our way' Delivery Email & Text. Finally, you will be informed on the day that your parcel is on its way with the courier, to your door.
  • Phone Call. Where necessary, you may receive a phone call from the courier to arrange delivery of the product(s) ordered.

Cancelling your order

Since orders are despatched promptly, we are unable to cancel orders after you have received your order confirmation email.

If your order has already been sent out, you may still cancel your order under the Consumer Contract Regulations 2013 and to do so simply return your order in perfect condition to Always Wear Red within 14 days.

Made in britain