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Seen first - Remembered longest

"INSPIRING THE MOST CONFIDENT VERSION OF YOU."

Confidence can be created. And for the confident - anything is possible.

AWR is born from a blend of three notions. 
Confidence. We inspire the most confident version of you.
Indulgence and Joy. You will love knowing that you bought best. 
Conspicuousness. You will seize an unfair share of the attention (without even trying).

"MENSWEAR. WOMENSWEAR. WHOEVERWEAR."

Our clothes are for all. We tend to ignore traditional garment shape and design approaches, tweaking everything. Our simple S/M/L approach - an echo of how you have bought before - will help you.

"WHEN WE ARE CREATIVE, WE ARE WILDLY SO. WE CHALLENGE EVERYTHING."

We design freely taking bold, clear, persistent, instinctive and emotional approaches.

We design not as traditional fashionistas. We design as people fascinated by how clothing impacts upon self-image, self-belief, confidence, behaviour, performance and decision making.

So many people are not doing what they were born to do; what they love. We can change this.

"SEEN FIRST. REMEMBERED LONGEST."

Clothing that does not get talked about is not worth wearing. And it is certainly not worth making.

Red is the colour that the human eye sees first and the most powerful perception former. So everything in our collection is red or contains red. 

Classic looks become statement looks - instantly. 

"BUILT IN BRITAIN TO LAST A LIFETIME, SO THE TIMES THEY REMIND YOU OF LAST A LIFETIME, TOO."

We knit in Scotland from less than 9% of the world's cashmere. The rest is not good enough. 

We weave silk in London more densely than anywhere else in the world.

We embroider in London with the same team that has created clothing for Mick Jagger, Kate Moss, Marilyn Monroe and the British Monarchy.

"BUY LESS. BUY BETTER."

We can only start stories. We encourage you to think properly about what you wear so that you buy less and buy better. 

We are best-of-everything and we really do believe that confidence can be created. And for the confident - anything is possible. 

Made in britain