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Seen first - Remembered longest

AWR designs timeless, confident and conspicuous clothing and accessories, brought to life by the world’s best makers and materials.

"Some clothes I'll keep forever. It's because I want what they remind me of to last forever too."


In a Post-Punk 1980’s, Manchester-born AWR designer Michael Owen painted, sculpted, played in bands and obsessed over clothes. 

“I wore random things because I didn't have the confidence to be a full blown mod, rocker, new romantic or whatever. But I do remember the clothes that were really important to me. The teeshirt that gave me the confidence to ask her. Jeans I simply had to wear when we played live. The jacket I wore every day on my Art Degree. That jacket changed how I felt. It changed me as a person. And God – if I ever mislaid it…”

During the 1990's and 2000's Michael built businesses and brands that designed international award winning furniture, jewellery, interiors, products and more. And in 2011 one of Michael’s design business was a key partner with Vivienne Westwood’s World Shoe Exhibition that toured Moscow, Beirut, Japan, New York, China and the UK. The fascination with clothing was always there. So from 2010 Michael began planning for and developing an AWR 'best-of-everything' approach to materials and making, plus a very personal approach to designing.

"Everything I create means something to me. But I'm much more interested in what our clothing come to mean to other people. I'm interested in how confident it makes people feel, where and when they're worn and how the pieces and the people age together. Everything gets richer, more interesting, valued and valuable with age. All I can do is start stories. Our customers finish them.That's why I want people to invest not just money but time to think properly about what they want to buy and wear. People should buy less, buy better and actually wear what they love to death. Nobody can out-live a BLOODLINE Belt anyway - so you might as well."

Michael Owen. Designer & Founder.

Made in britain