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Seen first - Remembered longest

NEW: EVERY NOW AND THEN, TO MAKE ROOM FOR NEW LINES, WE MOVE SELECTED PIECES TO OUR ARCHIVE. WHEN THEY'RE GONE - THEY'RE GONE.

TIMELESS

Most of the Always Wear Red community are Generation X (35-50) or the Elastic Generation (50-69). AWR talk a lot about brand purpose – the .. Read more


DISGRACE

These two gentlemen are both highly respected for what they do professionally.. Read more


WAKE UP

Confidence can lead you to a fearless, happy life. Once you wake up to a few simple truths. A life unafraid. A life where you can just.. Read more


UNSCROOGED 2018 - WHO WON?

Find out below who has won £300 to spend at www.alwayswearred.com online. Read more


UNSCROOGED

Welcome to UNSCROOGED. The competition you can't win. Because you have to give the prize away. And as the prize is a whopping £300, it's certainly worth (not) winning. FIND OUT HOW TO PLAY HERE (30.11.18 to 20.12.18). UNSCROOGED - The Christmas Competition for Generous People. From those nice Always Wear Red people. Read more


FUCK LUCK Silk

Here at AWR we feel that people create their own luck. So here is our Fuck Luck Silk inspired by our willingness to create our own.


Change Your Socks.

Hello. We're Always Wear Red. And we're changing socks. Read more


Thom Yorke (Radiohead) - Hands off the Antarctic (Greenpeace Exclusive)

The newest track from Thom Yorke (of Radiohead fame) is a Greenpeace exclusive. Hit full-screen and enjoy ‘Hands off the Antarctic’ - with stunning footage from the Greenpeace ship ‘Arctic Sunrise’.


ODD-JOB.

18 year old Alfie couldn't hold down a job. So he made his own. With tandem bike and a trailer, odd-job Alfie is now a hometown hero. Some think he's daft. I think he's amazing. Confidently doing his thing.


Pioneers.

Always Wear Red is brand for pionnering people. Without pionners people were would we be? We need people who do things for the first time. The purpose of Always Wear Red... is to create confidence.




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