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Packaging is important

Packaging up just one Always Wear Red piece takes a good few minutes. So time-lapse is the best way to show what we do end-to-end. Read more


LIKE FATHER, LIKE SON

Little ones love to take after their dads. And it looks like Brooklyn and David are no exception. Read more


Merry Christmas from Channel 4's The Property Boyz and Always Wear Red

You will be seeing a lot more of Andrew Dyke and Alan Lee Ogden in 2017 on a TV near you. But in the meantime, here is a little Always Wear Red Christmas message from Andrew and Alan, recorded in between the shooting of a soon-to-be-aired web series. Read more


WIN MONEY-CAN'T-BUY VIP TAKE THAT TICKETS WITH ALWAYS WEAR RED

Everything we do here at Always Wear Red is best in class. The worlds best materials, legendary British makers, hand-made packaging and the most confident and stand-out design. So if we got our hands on a pair of Take That tickets - they'd have to be the best possible tickets for the best possible night right? Read more


TOM. REDFRED AND JAEGER

In this story we explore how our REDFRED and AWR Collections can look amazing when styled with other brands. This story looks at how Tom Hardy is showing off a look that puts us in mind of a REDFRED and JAEGER alliance. Read more


IDRIS. REDFRED AND ALLSAINTS

In this story we explore how our REDFRED and AWR Collections can look amazing when styled with other brands. This story looks at how Idris Elba is rocking a look that puts us in mind of a REDFRED and ALLSAINTS alliance. Read more


FASHION ON THE SCREEN: Tom Ford

Later this week, Tom Ford's 'Nocturnal Animals', his second film (his first was the critically acclaimed 'A Single Man') will show at the BFI London Film Festival. It's UK release is scheduled for November 4th 2016. In our FASHION ON THE SCREEN blogs we will take a look at how fashion follows film or how film follows fashion. This first story looks at something quite rare, how Tom Ford is crossing from one to the other with, according to most, equal brilliance. Read more


Us and Them. REDFRED and ALLSAINTS.

'Us and Them' is a series of weekly stories from Always Wear Red where we explore how our REDFRED and AWR Collections can look amazing when styled with other brands. This first story looks at how one rather well known guy is rocking a look that puts us in mind of a REDFRED and ALLSAINTS alliance. Read more


Style Hero: Famke Janssen

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Style Hero: Gwen Stefani

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Style Hero: Kate Moss

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Style Hero: Eddie Redmayne

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Style Hero: Matt Smith

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Style Hero: Jarvis Cocker

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Style Hero: Alan Cumming

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Style Hero: Annie Hall

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Style Hero: Cillian Murphy

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Style Hero: Robert Downey Jr

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Style Hero: Idris Elba

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Style Hero: Lorde

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Style Hero: Tinie Tempah

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Style Hero: Iris Apfel

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Style Hero: Cara Delevingne

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