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Packaging is important

Packaging up just one Always Wear Red piece takes a good few minutes. So time-lapse is the best way to show what we do end-to-end. Read more


We are Recruiting - Brand Storyteller

Always Wear Red has many wonderful, magical and inspiring stories to tell. All we need is someone wonderful, magical and inspiring to tell them. Read more


Always Wear Red is Recruiting - Fashion Designers

Always Wear Red - North East based Fashion Designers. There are so many ways that we could make this happen... a full-time designer, a part-time designer, a designer already running their own embryonic or established brand that wants to help us to deliver our vision... We can even explore working with an established and well known designer wishing to collaborate and/or to help us with our own collections. Let's talk... Read more


Dance Stars and Always Wear Red come together for Valentine's Day 2017

The Always Wear Red Collection is being photographed on Sunday 12th February by renowned professional dance photographer Hannah Todd. Read more


ALWAYS WEAR RED'S BLOODLINE BELTS - ON LOCATION IN BARCELONA. PART 6

BLOODLINE Black and BLOODLINE Chestnut hand made belts have been on a photoshoot in Barcelona. Read more


ALWAYS WEAR RED'S BLOODLINE BELTS - ON LOCATION IN BARCELONA. PART 5

BLOODLINE Black and BLOODLINE Chestnut belts have arrived in Barcelona for a Fashion Shoot. We'll keep you posted on how they do over the next few days. Read more


ALWAYS WEAR RED'S BLOODLINE BELTS - ON LOCATION IN BARCELONA. PART 4

BLOODLINE Black and BLOODLINE Chestnut belts have reached the bar before flying out to Barcelona for a Fashion Shoot. Over the coming days we will tell you the story of what BLOODLINE BLACK and BLOODLINE CHESTNUT get up to. Read more


ALWAYS WEAR RED'S BLOODLINE BELTS - ON LOCATION IN BARCELONA. PART 3

One of our Super-Premium BLOODLINE Black and one of our BLOODLINE Chestnut belts are being taken to Barcelona for a Fashion Shoot. Over the coming days we will tell you the story of how BLOODLINE BLACK and BLOODLINE CHESTNUT do. Read more


Always Wear Red's BLOODLINE Belts - on location in Barcelona. PART 2

The bags are packed and the passports are out. One of our Super-Premium BLOODLINE Black and one of our BLOODLINE Chestnut belts are being taken to Barcelona for a Fashion Shoot. We're very jealous that our collection, and not the team that created them are going somewhere sunny and stunning. Over the coming days we will tell you the story of how BLOODLINE BLACK and BLOODLINE CHESTNUT do. Read more


Always Wear Red's BLOODLINE Belts - on location in Barcelona. PART 1

It is a sad day. We are waving goodbye to two of our most precious things. One of our Super-Premium BLOODLINE Black and one of our BLOODLINE Chestnut belts are being taken to Barcelona for a Fashion Shoot. We think we're just jealous that our collection, and not the team that created them are going somewhere sunny and stunning. Over the coming days we will tell you the story of how BLOODLINE BLACK and BLOODLINE CHESTNUT do. Read more


Win Take That tickets: VIP Bar

Always Wear Red are offering you the chance to win money can't buy VIP tickets to see Take That live in 2017. Here you can find out more about what the prize has to offer... Specifically, your access to the O2 VIP Bar. Read more


A movie. Starring 100% pure cashmere, 100% silk thread and one solid brass Ingot

Because we knit from the best Cashmere, Lambswool or Merino Wool in the world, we have to sew our solid brass ingots by hand - with 100% pure silk. Read more


Introducing Little Kiln

Little KILN is the new Always Wear Red 100% pure lambswool beanie for all the little people out there. Knitted in Scotland just like all our other beanies - it's just that little bit smaller. In fact it's just the right size for little people from age 0 to 5. Read more


THE ALWAYS WEAR RED BLOG - A LITTLE TOUR

In a few minutes between packing orders and venturing out onto Social Media, we've taken a moment to give you a guided tour of our blog. We have over 240 stories in 5 categories. Here's what you can find inside... Read more


Our Bespoke, British, handmade Premium Packaging

British hand made box. Tissue. Ribbon. Gift card. Bespoke, branded black cotton dust bag. Oh yes - and the very best 100% cashmere British made beanie you can buy. Read more


WIN Take That tickets: The Best Seats in the House

Always Wear Red is offering you the chance to win money-can't-buy VIP tickets to see Take That live at the O2 in 2017. Here you can find out more about what the prize has to offer... Read more


Great news for trousers everywhere

Our very Limited Edition BLOODLINE belts are being delivered to Always Wear Red HQ at the beginning of week two in December 2016. Here's how to get yours. Read more


Waxing Lyrical about blood red waxed linen thread

When it comes to style, it is the little things that count. More than this, all stylish people know this too. Yes, Always Wear Red wants you to stand out, but not by being brash or shouty. That's why we love our smart, super-subtle, blood red waxed linen detailing so much. Read more


BLOODLINE Limited Edition belts: Wear With Care

Here at Always Wear Red we take pride in knowing that our products are made from the very best materials, by legendary British makers. Our BLOODLINE Leather belts are no exception. There is however something you need to know... Read more


ALWAYS WEAR RED - ALL AROUND THE WORLD

All Always Wear Red's customers are important. We feel lucky and flattered as each and every one chooses from our collection. We are surprised by what people choose and how they accessories. Fashion is such a personal thing. But just as surprising as the individual style of our customers is where they actually come from. So far, in our first nine months, our collection has reached six different countries around the world. Read more


The birth of BLOODLINE

This is the story of how a love of the Always Wear Red BLOODLINE concept turned in to its own stand-alone brand and range. We just couldn't help ourselves... Read more


WIN MONEY-CAN'T-BUY VIP TAKE THAT TICKETS WITH ALWAYS WEAR RED

Everything we do here at Always Wear Red is best in class. The worlds best materials, legendary British makers, hand-made packaging and the most confident and stand-out design. So if we got our hands on a pair of Take That tickets - they'd have to be the best possible tickets for the best possible night right? Read more


ALWAYS WEAR RED ON TV'S NEWEST FASHION SHOW: FASHION HOUSE

In July 2016, the Always Wear Red team were filmed at their riverside office by the banks of The River Tyne, for a new fashion TV programme. FASHION HOUSE airs in November 2016. Read more


The Story of BLOODLINE

This won't be the last time you read about BLOODLINE by Always Wear Red. The story of the creation of our BLOODLINE Belts is quite long. So we will tell it in chapters. The story is so long because the designing and making of a single BLOODLINE Belt is so long also; about 8 weeks to be precise. This is an introduction to our Chestnut Brown and solid brass version. Read more



Made in britain