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Seen first - Remembered longest

THE TRUTH IS OUT

In February 2015 I decided to create a luxury clothing brand that spoke like this: "Welcome to AWR. Our goal is that you feel amazingly confident when you wear our Collections. We believe confidence can be created and that for the confident, anything is possible." Read more


An Illustrated Story of Not Knowing When to Stop

Please share this story with anyone you want to encourage to push boundaries. If you or they can imagine it - you can do it. Read more


ARE YOU DOING WHAT YOU WERE BORN TO DO?

This is my advice to anyone wanting to explore doing what they were born to do. Read more


Introducing AWR’s CANDY Collection

Our CANDY Collection inspires you to sing like no one is listening – loudly! It’s you dancing like no one is watching and it’s you when your socks don’t match. Read more


SPECIAL PRESS RELEASE FEATURE: REBEL WITH A CAUSE

Ask yourself this: Are you doing what you were born to do? Iconic British Film Star Takes Centre Stage at a Unique, One-Off Always Wear Red event. Read more


A SHORT STORY ABOUT US ALL

​So much of what we are doing at AWR is based upon the idea that imagery, design creativity or design storytelling says much more than words ever could. Read more


HOW WE ACCIDENTALLY CREATED OUR BEST SELLING AWR 'BANDAGE' SCARVES

With the AWR BANDAGE Scarf Range we have products that cannot help themselves but be totally and absolutely unique. Read more


WHEN THE ONLY WAY FORWARD, IS TO FIRST GO BACKWARDS

'Inspiring the Most Confident Version of You' is the AWR brand promise, so we are forced to take our time and to do things really, really well. Read more


THE PICTORIAL STORY OF 'BLOODLINE BLACK'

12 weeks to make end-to-end. But it'll last a lifetime. Read more


YOU CAN ALWAYS GET WHAT YOU WANT

I was born on July 26th, the same date as Mick Jagger. My mother didn't tell me this which is quite annoying. If I'd have known as a younger man I may have been influenced by it; imagining that I too might have the very same charisma in-there-somewhere, dressing more flamboyantly and walking with an invented swagger. But as it is never ever too late to be what you want or to get what you want, I might try channelling now. Read more



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