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Seen first - Remembered longest

NARROWER

Always Wear Red is getting narrower. We’re focusing down on doing just one thing.Really, really well. And that’s jumpers. Narrower.. Read more


DESTINY

Could you entertain the idea that the thing you fear most.Is the thing that you are actually destined to do or be?Could that be true?Destiny.There .. Read more


CLAIRE

Always Wear Red is my newest and most crisply structured brand. I thought AWR started on Valentine’s Day 2016. But I am mistaken. .. Read more


PISS LEGS

Beware the kilt. Quite a few years ago now, I was on a stag night. And I wore a kilt.This experience revealed something quite startling to .. Read more


GENDERLESS

Genderless clothing brands are a good thing. Because they encourage people to share what they wear. And because they (should) do away with any .. Read more


DO SHIT

To find out what you’re great at, you have to do shit. Not ‘do shit’ as in ‘do things badly’ you understand. I mean you have to .. Read more


INFERIOR

"Jill knows she is inferior, therefore she is superior to anyone who thinks she is superior to him."My friend David Bradley bought me 4 books last .. Read more


DECISION PRECISION

I am the Co-founder and majority shareholder of Always Wear Red. The other shareholder is Ralf Little. Ralf is the actor/writer that played (amongst .. Read more


WHITE

I was invited to a White Ball last September. At Ramside Hall near Durham.. Read more


NO ONE

When I started Always Wear Red I spent over a year researching. I’m still researching of course. But in the early months it was pretty intense.. Read more



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