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Seen first - Remembered longest

DO YOUR THING

Always Wear Red is a premium clothing brand based in North East England. 

AWR celebrates those doing what they were born to do. And encourages those that are not doing their thing, to do so.

We believe that when you feel amazing – you do amazing.

AWR BLOOD Baker Boy Cap

New Classics

Founded by designer Michael Owen and actor/writer Ralf Little, AWR create stand-out ‘New Classic’ accessories, partnering only with the UK’s most iconic makers.  And we use only the world's best materials.

“I focus on how clothes make you feel. You should feel like you can do anything. 
Because the truth is - you can."
Michael Owen, Founder.


A NORTHERN SOUL

Made in britain