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Confidence is a colour

Always Wear Red CONFIDENCE IS A COLOUR Gold Ingots

Hazel Pude wears Red Cashmere GHOST Beanie

Luxury Streetstyle is simple, functional, stand-out design that is made in Britain from the world's very best 100% pure raw materials.

Dress how you want. No one’s looking.
But then all of a sudden… they are


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TYRED Red Cashmere Scarf worn by Ralf Little

Red Cashmere TOAST Beanie

For the confident, anything is possible.

BEANIES | SCARVES | WRAPS | TIES | HANKS

Always Wear Red RED CAMO 100% Silk Tie and Hank set

Always Wear Red RED CAMO Silk Tie

Latest Blog Story

Luxury Streetstyle

Here are a few shots from behind the scenes of a photoshoot that took place in the last few days. The shoot is of Harriotte Lane, AWR Ambassador and model with a hugely bright future. We are still surprised at how good the images look, even in this raw form. And it helps us to think even more deeply about our Luxury Streetstyle approach. Read more


Made in britain