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Seen first - Remembered longest

NEW: EVERY NOW AND THEN, TO MAKE ROOM FOR NEW LINES, WE MOVE SELECTED PIECES TO OUR ARCHIVE. WHEN THEY'RE GONE - THEY'RE GONE.

“I focus on how clothing makes you feel. You should feel you can do anything.
Because the truth is - you can."
Michael Owen, Founder.

Most people I meet aren’t doing what they were born to do. They’re waiting. They don’t know what for.

Yet still – they wait.

It takes confidence to become who you really are. And there's a link between what you wear and how you feel.

So imagine a clothing brand born to make us feel amazing. That creates confidence for us.

Now that would be something.






Made in britain