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Seen first - Remembered longest

WEAR AMAZING. FEEL AMAZING. DO AMAZING. |  UNIQUE DESIGN. LIMITED EDITION. HANDMADE. 100% BRITISH. |  FREE UK DELIVERY & RETURNS  |  GLOBAL DELIVERY AVAILABLE.

Luxury Limited Edition Baker Boy Cap from Always Wear Red

BLOODLINE Coin Purse. From Always Wear Red

Browse cashmere and Merino wool beanies

“I focus on how clothing makes you feel. You should feel you can do anything. 
Because the truth is - you can."
Michael Owen, Founder.

Always Wear Red create some of the best luxury men’s accessories in the world. Designing starts as an idea, a sketch and a flash of red in our Newcastle studio. Red is the colour the human eye sees before any other.

Always Wear Red Bandage Scarf

BLOODLINE QUICK RELEASE BELT. Always Wear Red.

100% woven silk ties and pocket squares from Always Wear Red

We use the best British makers and the world's best materials. That way, Always Wear Red pieces wear in - not out.

We design New Classics. Modern, rebellious and stand-out. Everything is Limited Edition and from a narrow blood-red, black and white palette.

Wear Amazing. Feel Amazing. Do Amazing.

CANDY Merino wool socks.

Red Camo Silk.

CANDY Odd Socks from AWR.

LEOPARD Scarf. 100% Cashmere.

BLOODLINE Black Limited Edition Wallet from Always Wear Red

Always Wear Red. Creating Confidence.

100% Cashmere Red Camo Scarf Light. Always Wear Red.

WHY NOT? Tote Bag. 100% Cotton.

Handmade Flat Caps

Made in britain