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Seen first - Remembered longest

AWR Candy Scarf

Always Wear Red is a Premium clothing brand based in North East England. 

AWR celebrate those doing what they were born to do. And encourage those that are not, to do so.

We believe that when you feel amazing – you do amazing.

Pete Zulu with AWR Skinny Bandage Scarf

New Classics

Founded by designer Michael Owen and actor/writer Ralf Little, AWR create stand-out ‘New Classic’ accessories, partnering only with the UK’s most iconic makers.  And we use only the world's best materials.

“I focus on how clothes make you feel. You should feel like you can do anything. 
Because the truth is - you can."

Michael Owen, Founder.

RED CAMO SCARF

Made in britain