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Seen first - Remembered longest


It takes confidence to become who you really are.

Yet most people aren’t doing what they were born to do. They’re waiting. They don’t know what for.

Yet still – they wait.

There’s a link between what you wear, how confident you feel and how you face the world.

So imagine a knitwear brand born to make us feel amazing. That created confidence for us.

Now that would be something.

Creating Confidence.

Ordinary doesn’t create confidence.

Only extraordinary can do that. So we have Britain's best makers and materials. Only.

And everything starts with a flash of red. The colour the human eye sees first.

“I focus on how clothing makes you feel. You should feel you can do anything.
Because the truth is - you can."

Michael Owen, Founder.

Made in britain